I came across Spiritgirl Activewear on Instagram and fell in love with their gorgeous leggings. I did a bit of research on the company and found out that the fabric is made from recycled plastic bottles (PET) and woven with spandex.
I was intrigued and had to reach out to Rochele and Leigh to ask them a few questions about their company.
Q: What was your motivation to start this business?
A: Having worked together before for two different companies, we wanted to quit the corporate world to grow our own dream. We’re both huge yoga fans that enjoy an active outdoor lifestyle. We always dreamed of starting our own business incorporating things we have a passion for: our love of nature, yoga, surf, skating and design.
In 2014 we realized there was a gap in the market for funky uniquely designed leggings for the eco-conscious women. We hunted down the perfect recycled fabric that has a four-way stretch, lightweight, wicks from moisture and has a UV protection in. Before making a final decision, we had to test them out in a studio environment, and we fell IN LOVE with the product. The four-way stretch fabric gives you complete freedom of movement, while the flattering design hugs the curves of your body.
Q: How do you go about sourcing your raw materials so that they’re as sustainable as possible?
A: We spent almost a year researching suppliers of recycled PET that would work in a fitness environment and spent even more time testing the product out.
Recycled PET is used in the majority of our fabric. Unlike polyester, recycled polyester uses PET as the raw material. This is the same material that is used in clear plastic water bottles and recycling it to create the fabric prevents it from going to landfill.
Q: How have you designed your production process to create as little environmental impact as possible?
A: In addition to the recycled element of our product we also sublimate print our fabric. One of the major benefits of sublimation printing is its level of safety for both the environment and the worker. In fact, it is the most environmentally friendly and sustainable method of garment printing and production currently being used today. The dyes used are safe and not in any way harmful. Amazingly, sublimation printing creates absolutely zero waste. Local and fair trade is an added bonus of high-quality product.
Q: What motivates you to keep going?
A: Keeping our dream a reality of working for ourselves and nurturing something of our own that we are passionate about.
Q: What has running your business taught you? (about society / about business / about the environment)
A: It has taught us to be patient with alternative ideas and opinions of colleagues. No matter how much in opposition someone’s idea may seem, it should always deserve consideration as you may be looking at it from a limited perspective… in short, be open-minded. It has also shown us that businesses are increasingly turning to greener solutions, showing that there is a big shift in the way the world is thinking.
With that being said, the over-use of plastic has increasingly been brought to our attention. People are becoming more environmentally aware. However, we need to keep educating and spreading the news as we are in the midst of a serious epidemic.
Q: What would you like to communicate to the wider community through your business?
A: The Spiritgirl ethos is to maintain a healthy, balanced and spirited life. It’s difficult to find balance these days and we hope to encourage women out there to enjoy exercise and to feel great about themselves. Despite the fact that we all want to live healthy, active and good spirited lives, it is harder to do without some sort of commitment and a support group, which is why we encourage a sense of sisterhood to empower one another.
Our signature designs are bright, colourful and fun. They remind us never to take ourselves too seriously and motivate us to get out there and enjoy life.
Hi, we are Eon & Melissa
We are a husband-and-wife team who are parents to a beautiful dachshund called Milo.
We are on a journey towards consciously choosing better options for the products we bring into our home and use in our daily lives.
We are sharing what we learn on this website and blog.
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